The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more
The Lincoln Motor Company has inked an exclusive partnership with Fellow Barber, a men’s salon for young professionals. Throughout April, current Lincoln Black Label customers are entitled to complimentary treatment at any of the grooming brand’s locations across New York and San Francisco.
The former is using the collaboration to redefine what it means to purchase as well as own a luxury automobile. Membership privileges include annual vehicle detailing, anytime car washes, and access to a curated list of restaurants where noted chefs will provide an at-your-service dining experience.
Similarly, Fellow Barber will offer clients a personalised luxury experience in tandem with the automotive giant’s extensive product portfolio and events developed over the past three years to appeal to a younger target audience. In addition, other complementary collaborations have surfaced.
A key initiative is Lincoln Re-imagine!—a $1.2 million project funding art, design, and thought leadership partnerships to explore unique concepts in film, theatre, and architecture. Meanwhile, the Lincoln Hello, Again campaign is focused on elements which get overlooked and creating new and usable ideas.
Additionally, tor the Burrows Street Park project, Lincoln worked with Architecture for Humanity to turn an empty lot into a pocket park in San Francisco’s Portola District. This year, the carmaker will team up with Tribeca Film Festival as part of its ongoing support for the arts.
Also, Lincoln Black Label is helping to attract affluent luxury customers to the brand. It is available on the latest Lincoln vehicles, including the recently revealed 2017 Lincoln MKZ and Lincoln Continental scheduled to go on sale later in 2016.
“Lincoln Black Label not only provides the best level of materials in specially curated design themes, but also offers a host of member privileges. The Lincoln Black Label dealer network is designed to cater to our clients on an individual level,” said Andrew Frick, Director, Sales and Service Operations at Lincoln.
