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Spanish luxury fashion house Loewe has unveiled its largest flagship store in Asia, Casa Loewe Shanghai, in the city’s Jing’an district. Opened on February 18, 2025, the store spans approximately 695 square meters across two floors, offering an extensive range.
Loewe: A Legacy of Craftsmanship and Innovation
The store’s exterior is distinguished by a shimmering golden façade comprising over 35,000 handcrafted ceramic tiles imported from Spain. These tiles create a dynamic, reflective surface that captures the essence of both Loewe’s Spanish heritage and Shanghai’s vibrant energy.
Inside, Casa Loewe Shanghai continues the brand’s tradition of blending fashion with art and design. The interior features a curated selection of artworks from renowned artists, including British ceramicists John Ward and Mo Jupp, Chinese sculptor Dong Han, and Japanese bamboo artist Hafu Matsumoto.
The space is furnished with a mix of antique and contemporary pieces, such as Gerrit Thomas Rietveld’s Utrecht armchairs and Isamu Noguchi’s Akari hanging lamps, creating an atmosphere reminiscent of an art collector’s home.
Casa Loewe Shanghai: A New Chapter in Loewe’s Legacy
Casa Loewe Shanghai not only serves as a retail destination but also as a cultural hub, reflecting Loewe’s unwavering dedication to craftsmanship, art, and design. This opening marks a significant milestone in the brand’s expansion in Asia, offering customers an immersive and multifaceted shopping experience that truly celebrates the art of fashion.
According to Dao Insights, the opening event attracted significant attention, with the topic “Casa Loewe Shanghai” amassing over 75 million views on Weibo, China’s leading social media platform. The event was attended by Loewe’s global brand ambassador, actress Yang Mi, along with other celebrities and artists, underscoring the brand’s commitment to integrating fashion with cultural and artistic expression.
Spanish Craftsmanship Meets Shanghai’s Fashion Capital
Loewe, the Spanish luxury fashion house, was founded in 1846 in Madrid as a collective of leather artisans. Over the decades, it became synonymous with exceptional craftsmanship, particularly in leather goods, and was later acquired by LVMH in 1996. Under the creative direction of Jonathan Anderson since 2013, Loewe has embraced a bold, artistic vision while maintaining its deep-rooted heritage in artisanal excellence.
The brand’s expansion into Shanghai, marked by the opening of Casa Loewe Shanghai, reflects its growing influence in Asia’s luxury market. This flagship store not only reinforces Loewe’s commitment to craftsmanship and design but also positions it at the heart of Shanghai’s dynamic fashion and cultural scene, resonating with a new generation of Chinese consumers.
