Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert.
Honda has created a social media push starring Instagram cat sensation, Pompous Albert, to draw the attention of its customers to the importance of keeping their vehicles in solid condition. As such, the campaign promotes the brand’s Genuine Parts and Service offering.
For the initiative, the carmaker went in search of the biggest sceptic on the Internet to win over the masses. Enter Pompous Albert, the Insta-famous feline with the hard stare that has generated memes across the digital sphere. The effort entails a 36-second video.
Additional cuts will be showcased by Honda across its online channels including Instagram, Facebook, and YouTube. The special highlights will be accompanied by a variety of gifs and memes. The marketing exercise, which debuts today, is slated to run through June.
“The summer is perfect for road trips, cruising with friends, and spending time with family and pets, which also makes it a critical time of year to keep vehicles running smoothly by visiting one of our local dealerships,” said Nick Lee, Manager of Service Marketing at American Honda.