“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million businesses have used to connect with their surrounding community
Groupon, which has pumped more than $17 billion into local communities, today unveiled a new advertising campaign featuring the stories of merchants whose businesses and communities have seen incredible successes through the Groupon platform.
“We’re excited to highlight some of the thousands of local merchants who have seen their businesses grow through Groupon. Every great neighbourhood is defined by the people and local businesses that call it home, and we’re proud to provide an unmatched platform for these two groups to connect at scale and help build amazing local spaces in the process,” said Jon Wild, Vice President of Marketing for North America, Groupon.
The spots underscore the value that local businesses provide by offering unique experiences that build long-lasting memories and contribute to the overall economic health of their neighbourhoods, as well as the role Groupon plays in making these businesses a success. Merchants featured in the ads are from all over the United States, spanning Groupon’s three largest local business categories: food and drink, health beauty and wellness and things to do.
The new campaign, which was created by Groupon’s agency of record O’Keefe Reinhard & Paul, will run TV spots in :15 and :30-second formats on broadcast and cable networks such as CNN, MSNBC and Fox News, among others. All new spots can be found via the Groupon YouTube channel. Blackwood Seven is handling the media buy for the campaign.
Building great communities is one of Groupon’s five core values, and the company is committed to continuing to promote initiatives that help foster economic development and growth of small businesses. 85% of Groupon’s U.S. merchant population have 20 or fewer employees and nearly one-third are sole proprietors.
Some of Groupon’s recent community-building campaigns have included establishing a small business recovery fund for businesses that were damaged or destroyed by the recent hurricanes, running discover downtown campaigns—curated deal collections that highlight and support the unique character of neighbourhoods—and working with local incubators to help entrepreneurs receive the financial support and services they need to start, invest in and grow their businesses.