Delta Air Lines has created a new advertisement, which captures the grit of its customers and employees in pursuit of new opportunities.

Delta has launched a new television spot. The commercial titled 4 A.M. embodies the determination of the airline’s customers to venture into the world and seize opportunities. While each journey is unique, people everywhere strive to be the difference that creates change, and that’s the ad’s main message.

While Academy Award nominee and Golden Globe winner, Viola Davis, has come on board as the new voice of the brand for the next year, the marque’s frontline employees are also featured in the film to capture their relentless spirit and thoughtful reliability when assisting travellers in pursuit.

“Viola Davis is an incredible talent and a natural fit for our brand. She is true to herself and, like many of our customers, wakes up every day with the determination that allows her to go out into the world and conquer it,” said Tim Mapes, SVP and Chief Marketing Officer of Delta Air Lines.

The carrier’s new ad is an evolution of its Keep Climbing push, and celebrates how opportunity often starts with an early wake-up call and a flight to an important meeting, long day at work or big life moment. Shot in New York, Shanghai, Mexico City, and Los Angeles, it begins airing on 6 February 2017.

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