Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major retailers.
Coca-Cola Life has entered Canada for the first time. Offering 50 percent fewer calories while sweetened using stevia extract and cane sugar, the product joins other trademark brands marketed under the Taste the Feeling tagline, including Coca-Cola, Coca-Cola Zero, and Diet Coke.
The variant adds to the beverage juggernaut’s growing portfolio in the aforementioned market, which includes over 300 drink varieties, of which more than 70 are reduced, low or no-calorie. It also joins an increasing number of Coca-Cola releases sweetened in part by stevia extract.
Through an extensive sampling initiative, one million Canadians will get to try Coca-Cola Life. The launch is also supported by a marketing campaign which entails television advertising, a retail activation programme, digital and social media support, public relations, and in-store point of sale initiatives.
“Canadians love our brands and want more choices. Coca-Cola Life fills a very clear gap among Canadians looking for a great-tasting reduced-calorie soft drink that is sweetened from natural sources,” said Michael Samoszewski, Vice President, Sparkling Business Unit, at Coca-Cola.
Coca-Cola was a winner at the 2016-2017 World Branding Awards under the Beverages – Softdrinks (Global) category.
