Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States.
Yoga studio chain and lifestyle brand, Y7 Studio, has launched its We Are a Tribe Called Sweat campaign. Representing the voices of the collective, the ad delivers a mostly black-and-white video directed by J Williams which reveals its new anthem using bold messaging.
A declaration of the Y7 Studio brand ethos and developed in-house, the spot is celebrates its expansion efforts across New York and Los Angeles. With plans to open new locations in Chicago this year, the push embodies its mission to make yoga inclusive and accessible.
Bringing supporters to the heart of its social mantra, its A Tribe Called Sweat phrase, while extensively featured across campaign collaterals, is also notoriously displayed on the walls of all Y7 Studio venues. The aim is to drive its core ideals and the culture of the movement.
Set against a hip-hop track composed exclusively for Y7 Studio by producer, Safa Graw, the production draws attention to the candlelit and infrared-heated offering, and uses the line, One Family Formed by Sweat, to motivate clients and inspire people on and off the mat.
“We are not just a brand or studio but an inclusive culture and community offering a sense of belonging and pride. Our anthem is raw and real; it expresses who we are as a company beyond our in-studio experience,” said Sarah Larson Levey, Founder and CEO of Y7 Studio.