The new campaign by Vivo inspires everyone to seize the moment on the global stage – the 2018 FIFA World Cup Russia
Vivo, an official smartphone sponsor of the 2018 FIFA World Cup Russia, has launched a new global campaign titled “My Time, My FIFA World Cup“, at Beijing’s Olympic Forest Park today.
The campaign comprises of advertising spots, and special music and photography-led marketing activations. These include the brand’s Super Fan Photographer programme, providing fans with unprecedented pitch-side, stadium and warm up session access, as well as the brand’s Super Time project, which will elevate the fan experience during the FIFA World Cup performance segment.
The thematic campaign advocates the belief that everyone can be extraordinary and calls upon people of the world to seize moments of opportunity to be extraordinary in their lives.
Through its products and technology, the brand hopes to empower people to go beyond being just an audience at the FIFA World Cup, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.
Speaking at the launch, Deng Li, Vivo Brand Vice President, said, “‘Camera & Music’ are not only a part of the brand’s DNA but also the two key ways by which people can fully experience, capture and share extraordinary moments around them through their smartphones.
“For this year’s FIFA World Cup, Vivo will leverage these two elements and our innovative technologies to help fans bring to life “My Time, My FIFA World Cup“.”
1994 FIFA World Cup winner and Brazilian footballing legend Bebeto; and former Dutch National and 1987 Ballon d’Or winner, Ruud Gullit, made a special appearance to accept FIFA’s certificate of endorsement with Vivo Super Fan Photographers’ representatives.
Bebeto said, “The goal celebration dance for my newborn son at the 1994 World Cup was my most extraordinary moment. I look forward to Super Fans capturing and sharing the extraordinary moments of this World Cup with the world”.
Gullit added, “Scoring a goal during the tournament in 1990 was my most extraordinary moment from the World Cup and with some of the best players in world participating, this World Cup, like all others, will undoubtedly have some truly spectacular and memorable moments. ”
As part of the campaign, the brand will also be launching its Super Time project, where there will be a series of unique music-themed activities throughout the tournament, including the brand’s Super DJ show at all 64 matches, to unite football fans and music lovers around the world.
It will culminate at the FIFA World Cup Final Match show on 15 July where the brand will create a special Super Time moment during the Official Song Performance.
This is the first time that FIFA invites a sponsor to participate in presenting the Official Song Performance during the Final Match show.
“The Vivo Super Time project aims to involve all participants in creating a historic moment at this year’s FIFA World Cup,” added Deng.