Unifying its offerings to offer loyal customers added value, Taco Bell has updated its menu and storytelling to surprise and delight fans.
Taco Bell has revamped its offerings with the brand’s Cravings Value menu. Featured in the deal are its latest Grande Burritos and classic Cravings Box to give fans more reason to celebrate their favourites. The tweaked selections will be available from 27 December.
To drive the updated menu, Taco Bell will use compelling imagery in its marketing efforts. Spots have been mapped for television, social media, and digital. Served at low prices, the key entries are the Chicken Enchilada and Three Cheese Nacho in terms of burrito varieties.
The first combines seasoned rice, shredded chicken, a red sauce, sour cream, and cheddar cheese in a hot tortilla wrap. Next is a three-cheese sensation featuring seasoned beef, a nacho cheese sauce, red tortilla strips, and sour cream. Also, classic flavours add appeal.
“As a brand that likes to challenge norms, we have sought to rethink what a value menu should be and the conventions of storytelling for it. We truly offer value beyond belief, and this campaign dramatises that,” said Marisa Thalberg, Global Chief Brand Officer, Taco Bell.