Taco Bell Canada has secured a partnership with Toronto designer, Hayley Elsaesser, for the design of its TaCoat winter offering.
Taco Bell Canada has partnered with Toronto celebrity designer, Hayley Elsaesser, to launch an exclusive TaCoat inspired by the brand’s Crunchy Taco offering. A convertible jacket, the special release is designed to keep super fans warm during the present winter season.
Elsaesser is known for her vibrant patterns. Capturing the fast food giant’s passionate side, the new winter creation is meant to exemplify said values. The product features insulated utility pockets to fit all the essentials—from a mobile phone to keys and much more.
The TaCoat is made up of two layers to include an outer shell with an illustrated print on a wavy background in the brand’s iconic shade of purple. Its detachable inner layer boasts shades of teal green and aqua for an extra boost of warmth and vibrant pop of colour.
Elevating said promotional platform, Taco Bell has also launched a coupon campaign, which provides consumers access to exclusive deals until 19 February. Followers can further engage with the brand through its digital channels, including Facebook and its main website.
“It was an easy decision to partner with Hayley Elsaesser to bring our vision to life. We are very excited to unveil the finished design and give our fans the chance to win the TaCoat for themselves,” said Katelyn Zborowski, Associate Marketing Manager for Taco Bell Canada.