More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global “Live Feed” campaign to help fight hunger
Participating restaurants in approximately 60 countries are inviting customers to join the “Live Feed” and help Subway donate meals to local hunger-relief charities worldwide. To track the global impact of World Sandwich Day, the sandwich company is launching its “Subway Live Feed Headquarters” on Friday, 3 November, in Madison Square Park in New York City on Broadway and 23rd Street.
“As a global food company, we are passionate about the fight against hunger. We want to ensure everyone has access to nutritious food. On World Sandwich Day, we are offering more than a free sandwich to our loyal customers, we are also offering a chance to fight hunger around the world,” said Suzanne Greco, President and CEO, Subway.
The “Subway Live Feed Headquarters” is a pop-up interactive hub for all World Sandwich Day activities. Guests are invited to join them as they track in real-time the number of meals donated across the globe on the “Live Feed” ticker as they enjoy DJ sets, free sandwich samples, giveaways, and an exclusive performance by multi-platinum singer and songwriter, Andy Grammer. The “Subway Live Feed Headquarters” will also have an active kitchen making sandwiches for real-time donations to Feeding America Network Member Food Bank For New York City. Guests can visit the space on Friday, 3 November from 7 a.m. to 8 p.m. EDT.
“Hunger is an issue that I’ve cared about for a very long time and is incredibly personal and important to me. Forty-one million people and nearly 13 million children in the U.S. don’t have enough to eat, and I’m ready to join Subway on World Sandwich Day to help change that reality,” said Grammer, who will help the sandwich company and Feeding America deliver meals to Feeding America Network Member Food Bank For New York City.
