Secret Deodorant spotlights equal representation for women, includes tributes from tennis legend Serena Williams and Olympic Gold Medalist Swin Cash
In recognition of International Women’s Day, Secret Deodorant, a Procter & Gamble brand, debuts its latest equal representation campaign, “Not The First,” spotlighting some of the most remarkable women in sports today, whilst paying tribute to the women who paved the way for their professional success.
Starring tennis legend Serena Williams, as well as Olympic Gold Medalist and NBA New Orleans Pelicans executive Swin Cash, the brand’s “Not The First” campaign celebrates the accomplishments of trailblazing women in sports.
Secret invites women to watch “Not The First” here, join the conversation on social media (#NotTheFirst) and share a tribute to a woman who first inspired them to pursue their passion. It will also support a group of multicultural female influencers as they share their tributes and make a donation to an organisation of their choice that works towards equality for women.
“Secret carries a strong reputation of supporting equal opportunity and representation for women,” said tennis legend Serena Williams. “It is crucial to me that I use my platform to inspire change and support all women, particularly women of colour because we are often overlooked and underestimated. I am excited and honoured to partner with Secret to inspire a brighter future where women no longer have to be labelled as the ‘First.’”
To further extend the conversation, Secret will release a “Not The First” campaign ad featuring Williams in the March 16 issue of TIME magazine.
Said Olympic Gold Medalist, Swin Cash, “As a woman of colour, I understand the difficulties that can arise whilst trying to make headway in a male-dominated Sports and Media industry. Secret has a history of supporting equal opportunity for women by spotlighting and celebrating our stories, and ‘Not The First’ is no different. I am honoured to pay tribute to my role models, inspire honest dialogue and motivate women to keep pushing so they are not the last.”
“At Secret, we are proud to continue our commitment to equal representation and to keep working until all women can live in a world where we don’t have to sweat equality,” said Sara Saunders, Associate Brand Director, Secret.
“Our ‘Not The First’ partners demonstrate unwavering strength and a relentless approach to empowering women of colour. We hope ‘Not The First’ will encourage all women to share their incredible tributes, to help drive change.”