Schick Xtreme head-shaving mobile game designed to generate donations to fight childhood cancers from your couch
Introducing Shave The Day, a head-shaving mobile game where Schick Xtreme turns players in-game points into a real donation to help fund childhood cancer research. Schick Xtreme has pledged to donate to St. Baldrick’s Foundation on behalf of players up to US$250k/£203.8k.
Schick Xtreme, a razor brand that has always celebrated head-shaving, has partnered with St. Baldrick’s Foundation, the definitive head-shaving charity, to revolutionise the fight against childhood cancers.
In Shave The Day, players take on the role of XtremeMan, a fearless bald superhero, to help St. Baldrick’s Foundation raise money for childhood cancer research. Using the Schick Xtreme flexible razor as a hoverboard, players must dodge oncoming obstacles to shave heads and rack up Bald Bucks. Player’s Bald Buck totals equate to a real donation in dollars, funded by Schick Xtreme.
Shave The Day was originally designed to complement St. Baldrick’s signature head-shaving fundraising events for its 20th anniversary. With many of St. Baldrick’s events cancelled or postponed due to COVID-19, Shave The Day will serve as a valuable new fundraising stream for the nonprofit.
“After hearing about a St. Baldrick’s event at my daughter’s school and how the community came together in a celebratory act of head-shaving to stand in solidarity with kids fighting cancer, I knew we needed to get Schick Xtreme involved,” said Matt Bell, Vice President of Edgewell Personal Care North America.
“By launching Shave The Day, we are able to reinforce Schick Xtreme as the head-shaving razor of choice, whilst encouraging men to give back and expand their comfort zone. More importantly, we’ve made it easy and fun for everyone to play Shave the Day and support lifesaving childhood cancer research from the comfort and safety of their couch.”
“We are thrilled to partner with Schick Xtreme – a perfect match for St. Baldrick’s signature head-shaving fundraisers,” said Kathleen Ruddy, Chief Executive Officer of the St. Baldrick’s Foundation. “Once shorn, we want people to carry away more than just a new haircut, but a new sense of purpose, and a fire inside to help find better, less toxic treatments and cures for kids with cancer.”
Schick Xtreme has also teamed up with Twitch streamers, Aydan and NMPLOL to live streams gameplay of Shave The Day. Each gamer will set a personal donation goal, then shave their heads in live stream when they reach their goal to stand in solidarity with the St. Baldrick’s Foundation and kids fighting cancer.