Pepsi has unveiled its Super Bowl commercial featuring Steve Carrell, Cardi B, and Lil Jon to tackle the question that people often get asked.
Back at the Big Game, Pepsi has developed an in-game commercial starring Steve Carrell, Cardi B, and Lil Jon. Titled More than OK, the advert uses humour to address the question many people often get asked by restaurant wait staff when ordering a certain cola: Is Pepsi OK?
The campaign narrative will entail an array of social media executions throughout the week. The brand will paint the town blue in Atlanta as well with bold outdoor advertising, custom packages, massive festivities, and a number of other surprises to further connect with fans.
The current year marks its seventh season as the title sponsor of the Super Bowl Halftime Show and seventeenth as official soft drink of the National Football League. The scheduled segment will feature American band, Maroon 5; rapper, Travis Scott, and Atlanta’s Big Boi.
Watch the campaign teasers and 30-second Super Bowl spot here:
“Millions of people enjoy our beverage each day. We felt it was time to address this question head on by celebrating our fans, restaurant partners, and consumers by un-apologetically letting everyone know we are way more than OK,” said Todd Kaplan, Vice President of Marketing at Pepsi.