Campaigns Archives | World Branding Forum

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For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Kraft Heinz Takes Two to Super Bowl Sunday

Olivia Pearce

January 17, 2019April 26, 2019

Kraft Heinz will for the first time in the company’s history showcase two key portfolios, namely Planters and Devour, on the Super Bowl stage.

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Brand USA Inspires Travel with United Stories

Deborah Joy Peter

January 16, 2019April 24, 2019

Brand USA creates mobile content creation lab to spotlight first-person perspectives of American culture via locals, influencers, and travellers.

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Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Ocean Spray Tells Mighty Cranberry Tales

Deborah Joy Peter

January 10, 2019January 25, 2019

Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots. Ocean Spray has launched an advertising campaign...

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Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...

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Enterprise Scores Alliance with Martin Brodeur

Deborah Joy Peter

January 8, 2019January 8, 2019

Enterprise has partnered with Canadian hockey icon, Martin Brodeur, for its latest campaign featuring television spots and digital shorts. Transportation solutions provider, Enterprise, has appointed...

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Slendertone Sets New Tone with Global Push

Deborah Joy Peter

January 7, 2019January 7, 2019

Slendertone has rolled out a push for television and digital in markets including the United Kingdom, France, and North America. Maker of muscle toning products,...

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Kiddie Academy Propels Ethos with Learn On

Deborah Joy Peter

January 4, 2019January 4, 2019

Kiddie Academy has developed a national marketing campaign which entails ad spots for television, radio, print, digital, and social media. Educational child care programmes provider,...

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Coach Steps into Spring with Michael B Jordan

Deborah Joy Peter

January 3, 2019January 4, 2019

Coach has appointed Michael B Jordan as ambassador for its 2019 spring campaign featuring its menswear, hero bags, and fragrances. Coach has unveiled its worldwide...

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Phu Nhuan Jewelry Carves True Love in Stone

Deborah Joy Peter

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...