Campaigns Archives | World Branding Forum

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Ogilvy Paris and SNCF prove that behavioural science and creativity can influence behaviour and improve user experience In July, the SNCF Nudge Unit turned to the...

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Branding Campaigns

Vans – The Spirit of DIY

Olivia Pearce

August 23, 2019

The popular shoe brand Vans, has created a new branding campaign, The Spirit of DIY celebrating the underground culture on which it was launched under....

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Campaigns Featured News

Knorr Celebrates Mothers in New “Love is Mom’s Cooking” Campaign

Nathaniel Mark

August 22, 2019August 22, 2019

Knorr campaign showcases how meals made with love can change everything Knorr and MIKADO International have brought that feeling to life in a series of...

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Advertising Branding Campaigns Featured

Hinge dating app – ‘designed to be deleted’

Thomas Ng

August 22, 2019August 22, 2019

Hinge is taking an altogether different approach to it’s marketing - they want you to leave the app. The campaign for the dating app is...

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Campaigns Featured News

Eat in full colour – Birds Eye £6 million campaign

Olivia Pearce

August 21, 2019August 21, 2019

In a bid to encourage consumers to eat more vegetables, Birds Eye have launched a £6 million campaign called ‘Eat in full colour’. The brand...

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Campaigns Featured News Public Relations

American Airlines Provides Flights to CHOICE Humanitarian

Anisha Kapoor

August 21, 2019

American Airlines shows support for efforts to fight poverty and build community CHOICE Humanitarian and American Airlines Group are demonstrating their commitment to making a...

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Branding Campaigns Featured News

Herbal Essences plants wildflower billboard

Olivia Pearce

August 20, 2019August 20, 2019

Popular shampoo brand Herbal Essences are highlighting the dwindling butterfly population, and hope to bolster it, by creating billboards with wildflower seeds than can be...

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Advertising Branding Campaigns Design Featured News

Pringles announced as latest sponsor for League of Legends EU Championship

Anisha Kapoor

August 16, 2019August 20, 2019

Pringles will be the sponsor for one of the biggest eSports league in Europe, the League of Legends EU Championships (LEC). The first LEC season...

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Advertising Branding Campaigns Design Featured Marketing

Ed Sheeran’s Heinz tattoo comes to life

Olivia Pearce

August 13, 2019August 20, 2019

Heinz have adopted Ed Sheeran for their latest special edition ketchup bottle. Longtime fan of Heinz ketchup, Ed Sheeran has a tattoo of a Heinz...

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Advertising Branding Campaigns Design Featured News

McDonald’s goes minimalist in France

Olivia Pearce

August 9, 2019August 9, 2019

McDonald's have created a new minimalist style advertising campaign in France giving directions to the nearest branches. Using the famous McDonald's French fries, TBWA/Paris have...

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Campaigns Featured News

Hanes Encourages Men to Love Their Bodies with ‘Every Bod’

Olivia Pearce

August 8, 2019

Hanes promotes body positivity, linking self-comfort with self-confidence, created in partnership with The Martin Agency Hanes is making the world a more comfortable place for...

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Campaigns Featured Marketing News

SodaStream Launches New “Tori” Machine with Tori Spelling

Nathaniel Mark

August 7, 2019August 7, 2019

SodaStream encourages consumers to leave single-use plastics waste in the past The nineties are back in full swing, and whilst it was a wonderful decade...