Campaigns Archives | World Branding Forum

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Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

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Branding Campaigns Marketing News

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates Collection

Olivia Pearce

October 19, 2014July 4, 2023

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

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Advertising Branding Campaigns Featured News

Guy Ritchie Directs ‘Welcome’ for Haig Club

Joshua Hughes

October 18, 2014July 4, 2023

The first Haig Club Single Grain Scotch Whisky advert puts the 'toast' at the heart of the brand Diageo, a global leader in beverage alcohol,...

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Advertising Branding Campaigns Marketing News Technology

China UnionPay Launches Largest Fashion O2O Campaign

Thomas Ng

October 10, 2014July 4, 2023

The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

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Branding Campaigns Featured Marketing News

Blackglama launches new ad campaign featuring supermodel Hilary Rhoda

Olivia Pearce

September 27, 2014July 4, 2023

Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities. Since the campaign's inception four decades ago, Blackglama...

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Branding Campaigns Featured Marketing News Social Media Videos

KLM’s Lost and Found Service Video Goes Viral

Olivia Pearce

September 26, 2014July 4, 2023

The Dutch airline's video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views...

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Advertising Branding Campaigns Featured News Videos

Chrysler Debuts “Miggy at the Bat” Campaign

Joshua Hughes

September 22, 2014July 4, 2023

The Chrysler brand launched three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air...