Campaigns Archives | World Branding Forum

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The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

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Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Branding Campaigns Featured News

Massimo Dutti Extends Footprint to New Delhi

Deborah Joy Peter

May 13, 2016May 13, 2016

The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more. Massimo Dutti has...

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Subaru Takes Outback to the Stars in Canada

Deborah Joy Peter

May 11, 2016May 11, 2016

Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...

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Singtel Scores All Aces with Data ExStream Campaign

Olivia Pearce

May 10, 2016May 12, 2016

In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...

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Branding Campaigns Featured News

Biotherm Homme Bends It with David Beckham

Olivia Pearce

May 9, 2016May 9, 2016

The Biotherm Homme and David Beckham tie-up will see the launch of a men's grooming line and the athlete feature as global ambassador. Biotherm Homme, under the...

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Advertising Campaigns Featured News

Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

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Pizza Hut Unveils Bacon Stuffed Crust with Bobby Moynihan

Olivia Pearce

May 4, 2016May 4, 2016

[caption id="attachment_7531" align="aligncenter" width="861"] Pizza Hut's 'You're Bacon Me Crazy' spot starring Bobby Moynihan.[/caption] An integrated campaign by Pizza Hut titled You’re Bacon Me Crazy...

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M&M’s Activates Rainy Day with X-Men Partnership

Olivia Pearce

May 3, 2016May 3, 2016

The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....

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Reebok Champions Body Honour with 25,915 Days

Olivia Pearce

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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Branding Campaigns Featured News Videos

Love at First Taste Test by Knorr Goes Viral

Olivia Pearce

April 28, 2016April 28, 2016

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

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Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

Olivia Pearce

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...