Campaigns Archives | World Branding Forum

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The Luxottica Group, owner of iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign This Ray-Ban campaign draws on the creative instincts of...

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Campaigns Featured News

Himalaya Men and Royal Challengers Bangalore Co-create India’s First Facewash for Men

Joshua Hughes

April 6, 2017

The Himalaya Drug Company launched Himalaya Men Active Sport Face Wash through association with Royal Challengers Bangalore Himalaya Men Active Sport Face Wash is a...

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Campaigns Featured News

Claritin Joins Forces with Actor Josh Duhamel to Inspire America to “Get Outside”

Anisha Kapoor

April 6, 2017

Americans Spend On Average 95% of Their Time Indoors Americans spend a startling 95% of their time indoors – that equates to nearly 346 days...

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Campaigns Featured News

Purdys’ ‘Clean Water Project’ chocolate bar launches for Earth Month

Olivia Pearce

April 4, 2017

Partial-proceeds programme will make clean drinking water possible for rural cocoa-growing communities Canada's favourite chocolatier is proud to launch the Clean Water Project Bar, an...

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Campaigns Featured News

Brands team up to promote new routes to Manchester

Olivia Pearce

April 3, 2017April 3, 2017

Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Branding Campaigns Featured News

InterContinental Redefines Travel for Crowne Plaza

Olivia Pearce

March 21, 2017March 21, 2017

InterContinental introduces We're All Business, Mostly global brand platform as part of the group's Crowne Plaza Accelerate programme. InterContinental has launched its largest Crowne Plaza consumer...

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Campaigns Featured News

Nikon Showers Love on New York in New Campaign

Olivia Pearce

March 20, 2017March 20, 2017

Nikon's Newest Campaign "Love Letters from the N Line" Celebrates the Things We Love About New York City Through Amazing Images Today, Nikon unveiled its...

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Campaigns Featured News

Burger King is 2017 Cannes Lions Creative Marketer of the Year

Joshua Hughes

March 17, 2017March 17, 2017

The Burger King brand has been awarded Creative Marketer of the Year in 2017 by the Cannes Lions International Festival of Creativity The “Creative Marketer...

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Campaigns Featured News

PetSmart to Donate 60 Million Pet Food Meals in 2017 through New Programme

Anisha Kapoor

March 14, 2017March 14, 2017

Brand expects to contribute more than 60 million meals – its biggest philanthropic campaign in its 30-year history In celebration of its 30th anniversary, PetSmart...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

Olivia Pearce

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...