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Old Navy, the American brand and retailer, is celebrating its 30th anniversary this year by releasing a special limited-edition collection highlighting some of its most popular products from the ’90s.
Since its launch in 1994, Old Navy has evolved into one of the most iconic brands in the United States, boasting over 1,200 company-owned and franchise stores. The fashion line is also renowned for its commitment to ensuring fashion accessibility by partnering with well-known celebrities such as RuPaul and Carrie Donovan.
“In honour of our 30th anniversary, we’re celebrating our heritage while forging new history and reaffirming our cultural presence,” said Old Navy CEO Haio Barbeito in a statement. “Old Navy is such an iconic American brand that it’s rare to find someone who hasn’t shopped with us. As we look to the future, we focus on encouraging customers to explore their personal style by offering exceptional experiences and products that meet their needs.”
This collection aims to reconnect its long-term and new customers. Hence, the Old Navy’s 30th anniversary ’94 Reissue collection revitalises iconic ’90s designs while maintaining the brand’s roots. This reimagined lineup from Old Navy’s golden era features baby tees, baggy jeans, tracksuit sets, cargos, bucket hats, and the brand’s signature performance fleece sweatshirt.
“At Old Navy, it’s not just about the fashion but the joy it brings,” said Zac Posen, Old Navy’s chief creative officer. “The ’90s represented a transition from possibility to reality, where pop culture collided with indie and hip-hop influences, creating a space for self-expression and identity. That’s the spirit the team has captured with the ’94 Reissue collection. We invite everyone to come play and reimagine style with us.”
To celebrate the collection launch, Old Navy will host a ’90s Throwback party during New York Fashion Week at Webster Hall, co-hosted by Zac Posen and Lindsay Peoples, editor-in-chief of The Cut. The event will feature the ’94 Reissue collection and live performances by Ja Rule, En Vogue, and Hanson. Additionally, Old Navy is inviting customers to join the anniversary celebration in-store through the Once More ’94 campaign, which includes a ’90s-inspired magazine.
The highly anticipated ’94 Reissue collection, featuring nearly 200 styles for the whole family, launches online and in select Old Navy stores on September 13th.
Lastly, as Old Navy celebrates 30 years of style, the ’94 Reissue collection pays tribute to its rich heritage and invites a new generation to embrace timeless fashion with a modern twist. With exciting events, collaborations, and a nod to the ’90s, Old Navy continues to blend nostalgia with contemporary flair, setting the stage for the next chapter in its iconic journey.
