Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the polls
Nike’s latest film, “You Can’t Stop Our Voice,” illustrates how you don’t have to be a global superstar to make an impact and extends Nike, Inc.’s effort to get out the vote. Directed by Hiro Murai and narrated by actress Regina King, the film features athletes like LeBron James, Naomi Osaka, Odell Beckham Jr, Sue Bird, Ja Morant, A’ja Wilson and Tim Anderson.
In alignment with Nike’s efforts to increase voter participation and minimise barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the polls, as well as supporting voters in Nike World Headquarters’ backyard.
Earlier this summer, and on the 55th anniversary of the historic Voting Rights Act, Nike, Inc. celebrated the right to vote with a commitment to Time to Vote, a nonpartisan effort to increase voter participation in US elections.
Leading up to the November election, Nike additionally teamed up with nonpartisan expert Rock the Vote as a technology partner to create a platform for people to register to vote, check registration statuses and find state-by-state voting information. Nike also partnered with When We All Vote, a nonpartisan organisation, to help provide information and resources to get out the vote.
In July, Michael Jordan and the Jordan Brand announced its initial partner donations from the US$100m/£76.6m over 10-years commitment to fight against systemic racism — including partners helping to tackle voter suppression. Converse has additionally supported efforts to raise awareness in civic engagement.