World Branding Forum

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Nike welcomes back Jason Mayden, former President of Fear of God Athletics, to assume the role of Chief Design Officer for the Jordan brand. Mayden,...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Fashion General News

Travis Scott to Release New Air Jordan 1 Model in September

Nurul Rustam

August 16, 2024August 16, 2024

The hype surrounding Travis Scott’s sneaker collaborations knows no bounds. The rapper is gearing up to drop another must-have shoe, a new Air Jordan 1, scheduled to hit stores in September.

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General Industry News

Michael Jordan’s Championship Sneakers Sold for $8M in an Auction

Nurul Rustam

February 8, 2024February 8, 2024

The championship sneakers of the NBA star establish a new global auction record for game-worn sneakers. A collection of Air Jordan sneakers worn by Michael...

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Advertising Branding Design Featured News

The Return of the Air Jordan 11 ‘Columbia’ Sparks Rumors

Maheen Fatima

January 14, 2024

Sneaker lovers are eagerly describing their course for the foreseeing release of the Air Jordan 11 in 2024, with early leaks and rumors fueling excitement...

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Advertising Design Featured General News

SELETTI and JORDANLUCA Unveil Eclectic Rave-Inspired Tea Set

Maheen Fatima

December 13, 2023

Fashion provocateurs Jordan Bowen and Luca Marchetto are known for their edgy collaborations. This time, they have taken inspiration from the 90s rave scene and,...

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Advertising Branding Featured General News

A Ma Maniére X Air Jordan 5 Release Date of Dusk & Dawn Line

Maheen Fatima

November 8, 2023November 8, 2023

Air Jordan 5 latest collab with French fashion boutique, A Ma Maniére, has confirmed the release of its first volume, coming this November. Being the...

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Advertising Branding Industry Marketing

Leo Burnett Chicago Names Jordan Doucette Chief Creative Officer

Joshua Hughes

August 6, 2019

Leo Burnett Chicago - Doucette will oversee agency's creative and production departments Leo Burnett Chicago elevated Jordan Doucette to the role of Chief Creative Officer....

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Campaigns Featured News Videos

Coach Steps into Spring with Michael B Jordan

Deborah Joy Peter

January 3, 2019January 4, 2019

Coach has appointed Michael B Jordan as ambassador for its 2019 spring campaign featuring its menswear, hero bags, and fragrances. Coach has unveiled its worldwide...

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Branding Featured Marketing News

Chef Michael Voltaggio Joins Brizo as Culinary Brand Ambassador

Olivia Pearce

October 26, 2017October 27, 2017

Michael Voltaggio, Joins Brizo Kitchen & Bath Company as the Brizo Brand's First Culinary Brand Ambassador To Voltaggio, creating in the kitchen starts with food...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...