MyDoc and top Singaporean creatives launch #cureyourfear initiative with triage assessments

Amidst rising fears of COVID-19 spreading within the community, Singaporean creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide citizens with triage assessments for any concerns over flu-like symptoms.

Patients who visit MyDoc’s COVID-19 telemedical clinic will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties. If a patient meets the Singapore Ministry of Health (MOH) COVID-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.

Melisa Teoh, Chief Marketing Officer of MyDoc said in a statement that Singapore is strong, and together the country can fight against the virus and most importantly against fear.

“We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” Teoh added.

To amplify the #cureyourfear initiative to the public, a social campaign has been created by some of the top names in the advertising industry. Led by Tay Guan Hin of TGH Collective, the team of creatives include Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) amongst many others.

“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” says Tay Guan Hin, Chief Creative Officer of TGH Collective. “By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.”

Triage assessments are available to the public from 8am to 10pm daily. To secure an appointment, patients need to sign up for a MyDoc account online. Triage assessments are subsidised by individuals and corporate donors.

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