The stimulus will empower outdoor enthusiasts to get “Out Here” with MTN DEW and do what they love this summer and fall season
MTN DEW has announced a new campaign “Out Here. It’s DEW.”, to celebrate and empower the pursuits of those who embrace the adventurous spirit of the great outdoors.
The platform kicks off its commitment to enhancing the outdoor experience with a US$100k/£79.7k MTN DEW Outdoor Stimulus, which will reimburse the Heartland’s 2020 hunting and fishing permits. The stimulus will empower outdoor enthusiasts to get “Out Here” with MTN DEW and do what they love this summer and fall season.
For more than 80 years, MTN DEW – a brand born in the Heartland and steeped in the spirit of the great outdoors – has provided outdoor lovers with the game-changing boost they need to pursue their passions. That’s why, as part of the new platform, MTN DEW will remove financial barriers and get fans outside by gifting Heartland-based fans with a one-time US$20/£15.9 payment towards their fishing and hunting licenses.
Reimbursement will be available to licensed fisherman and hunters whose permits fund wildlife conservation, education and restoration within their Heartland states.
Beginning Wednesday, 15 July, Heartlanders can apply for the brands Outdoor Stimulus by visiting their website and submitting photos of their fishing and/or hunting permits from the last year. The first 5,000 outdoor enthusiasts to apply will be eligible for reimbursement.
“MTN DEW’s roots share a deep sense of regional pride with the Heartland – it’s a way of life and a commitment to the community and land,” said Julie Raheja-Perera, MTN DEW.
“We know this year has brought many challenges and that Heartlanders live for the days they can spend outdoors – be it fishing on the lake or hunting with families and friends. We want them to know we are out here with them by providing a small kick start to get outside and unleash their passions.”