Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid
Parents today see picture-perfect families everywhere, especially in social media. The new Minute Maid brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it is not always Instagram-ready, “this is GOOD.”
To launch the new campaign, the brand partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how parents are using social media to share their families with the world.
The survey found that 94% of parents who post pictures or videos of their family on social media admit to posing or staging at least one of them, more than one-third (36%) of parents who post pictures or videos of their family on social media admit to staging or posing most or nearly all of them, more than four-in-five (81%) parents who post pictures or videos of their family on social media admit they avoided posting on social media because something embarrassing was in the background, whilst 80% of parents have avoided posting on social media because their house looked messy; 43% of parents who use social media agree they only post flattering photos or videos of their family on social media.
“Minute Maid is a family brand, and parents today are facing endless social media feeds filled with unrealistic picture-perfect families.
“That is why we are encouraging families to get real. Embrace the real moments that may seem imperfect but can end up being the moments that matter the most,” said Ashley Gordon, Group Director, Minute Maid Marketing.
The new “this is GOOD” brand campaign includes new television commercials, a full refresh of the brand’s social media accounts including Instagram, Facebook, Pinterest and Twitter, as well as a digital media buy.
The brand is also partnering with influencers across the US to encourage parents everywhere to start embracing real family moments.
Instead of staging a photo, parents are encouraged to capture the family moment—no matter how messy or imperfect—and share it on social media with the hashtag #thisisGOOD.
The brand campaign was developed in partnership with Anomaly.