Road Trippers invited to experience the best of iconic American highway the weekend of Iced Tea Day with Lipton and TripAdvisor
Just as families are revving up for the summer travel season, Lipton, an iconic tea brand, is collaborating with TripAdvisor, a global travel site, to share “2018’s Route 66 Road Trip Gems” – a list of must-experience attractions for families to check out this summer along one of America’s most historic highways.
Lipton worked with TripAdvisor and its database of more than 600 million traveller reviews and opinions, to curate a list of the route’s most notable spots for vacationers of all ages.
Tapping into the beauty of the road trip by focusing not on the end destination but the actual journey itself, the list of stops includes fan-favourite diners, the best places for grab ‘n go snacks, and the perfect locations to snap a roadside selfie.
“Road trips have been a classic American family tradition for decades and they continue to be a way for loved ones to bond and create unforgettable shared memories together. Lipton has been accompanying these special family memories for generations, refreshing families as they hit the open road with the excitement of the journey to come.
“Through our collaboration with TripAdvisor, we have created a list of fun summer experiences that we hope will inspire people to continue to make new memories with the people they love.”
To kick-off the much-anticipated start of summer, Lipton is launching “Refreshingly Road Trippin’ with Lipton,” an event that will take place the weekend of Iced Tea Day, 8 to 10 June, that invites consumers to experience – and taste – some of the best of the Route 66 road trip experience.
The first event of its kind will offer visitors the opportunity to get a full Route 66 one-stop-shop sensory experience – from the taste, smells and even “selfie-worthy” sights of the all-American road trip.
Event attendees will be refreshed with Lipton Iced Tea, including the recently launched Lipton Iced Tea with a Splash of Juice in three juicy flavours – Berry, Tropical and Pear & Peach – paired with classic American roadside fare inspired by some of the famous stops on the 2018 Route 66 Road Trip Gems list.
The three-day experience will also feature memorable activities, such as the revealing of the town’s first Lipton mural and renaming the Route 66 highway “The Lipton Highway” for the weekend.
The classic Route 66 experience will occur in the charming town of Pontiac, IL, located near the start of Route 66 and home to the Route 66 Association Hall of Fame and Museum.
“The city of Pontiac is all about bringing families together to celebrate the adventures that happen on road trips
“Lipton has been there with us during those moments and we are overjoyed to celebrate Iced Tea Day with Lipton and encourage travellers to get out there to make great memories with their family and friends whilst exploring all road trip attractions, such as Pontiac, across the USA,” said Ellie Alexander, the Tourism Director of the City of Pontiac.