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Lauren McDavid, a leading name in interior design and wife of NHL star Connor McDavid, has launched ‘Sports Club Atelier,’ a new luxury label that elevates sportswear into collectible pieces.
According to McDavid’s Instagram post, Sports Club Atelier was established with the goal of redefining sportswear through a unique blend of high fashion and fervent fandom, creating exceptional and highly sought-after apparel. McDavid emphasises, ‘It’s more than just merchandise; it’s a cultural movement.’
Each collection will be limited and meticulously curated, emphasising craftsmanship and exclusivity. This approach targets a niche McDavid identifies: a lack of stylish, female-focused fanwear in the market.
In an interview with the Edmonton Oilers, Lauren explained that she constantly seeks opportunities to apply her creative perspective to her various projects. Drawing inspiration from both fashion and her interior design passion, she sees Sports Club Atelier as an ideal avenue for channeling her creativity and developing distinctive capsule collections.
This collection aims to create cutting-edge sportswear, particularly for women, though it’s designed to be unisex. The idea stemmed from the overwhelming response to our previous playoff jackets, highlighting a clear need for more stylish options in the market.
High-Fashion Fanwear: McDavid Label Debuts with Edmonton Oilers
Inspired by collegiate sports, the Princess Diana era, and vintage athletic pieces, McDavid’s debut ‘Legacy Line’ collection in collaboration with the Edmonton Oilers showcases her unique design perspective.
The debut collection showcases collegiate-inspired sweatshirts emblazoned with the Oilers crest and “Oil County,” graphic tees adorned with “EO,” and a half-zip fleece pullover featuring “Premium Hockey Club.” Adding a touch of high fashion, the line includes a $75 CAD corset, corduroy baseball hats, and even a hair claw clip emblazoned with “Edmonton Finest,” elevating game day style.
The collection features a strong focus on jackets, with McDavid singling out the navy Letterman jacket as a standout piece. Its classic design, adorned with vintage-style lettering and patches, perfectly captures the collection’s blend of athletic heritage and modern style.
She explained that all the jackets are truly special pieces, emphasising their exceptional quality and luxurious feel. She described their substantial weight, beautiful interior quilting, and the use of genuine leather. McDavid highlighted the meticulous craftsmanship and the significant attention to detail evident in every aspect of their design.
McDavid shared her vision for the future of Sports Club Atelier, stating that this is just the beginning. She expressed her hope to grow the brand and potentially connect with fans of other teams, expanding the label’s reach and impact.
McDavid shared that the next collection is scheduled to be released prior to the playoffs, and it will showcase an entirely new and exciting assortment of items.
Sports Club Atelier’s highly anticipated debut collection, available in limited quantities, can be pre-ordered exclusively at Ice District Authentics, the official retailer for Edmonton Oilers and Oil Kings merchandise. Prices for this exclusive collection range from CAD $25 to $450.
