By working closely with governments, communities and conservation partners, Kenzo’s initiative aims to double the number of tigers in the wild by 2022, the next Chinese Year of the Tiger
Kenzo is partnering with the World Wide Fund for Nature (WWF) to support “Tx2”, a global commitment to protect the world’s wild tigers and double their numbers by the end of 2022.
As part of the partnership, Kenzo has launched a capsule collection dedicated exclusively to the big cats that serve as the brand’s mascot. For each item sold, Kenzo will donate US$10/£7.85 to WWF to contribute toward achieving the Tx2 goal. With this latest initiative, Kenzo remains faithful to its long-standing philosophy of celebrating the natural environment and contributing to its protection.
Wild tigers perfectly embody the founding principles behind the Kenzo brand – energy, power, nature as a key source of inspiration and the dynamic “Jungle Jap” spirit. Unfortunately, these beautiful big cats are in danger of extinction.
From a population of around 100,000 a century ago, wild tiger numbers were down to just 3,200 in 2010. Efforts made since then have begun to produce promising results, driving up the number of tigers living in the wild to an estimated 3,900 in 2016.
Tigers are unique animals that play a pivotal role in the health of their natural ecosystems. For Kenzo, helping to protect them is clearly imperative. That’s why the Maison has teamed up with WWF to support its Tx2 initiative.
By working closely with governments, communities and conservation partners, the initiative aims to double the number of tigers in the wild by 2022, the next Chinese Year of the Tiger.
As part of its partnership with WWF, Kenzo has released a tiger-themed capsule collection. All items in the collection – T-shirts, sweatshirts, dresses and more – are made from 100% organic cotton certified to Global Organic Textile Standard (GOTS). For every item sold, Kenzo will donate US$10/£7.85 to WWF’s Tx2 programme. The collection will be available from September 23.
This partnership to protect tigers is part of a broader alliance between Kenzo and WWF aimed at improving the sustainability of the brand’s cotton supply chain and minimising its impact on freshwater ecosystems.