Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada.
Canadian fashion retailer, Joe Fresh, has launched its spring advertising push. Titled Free Your Fresh, the push is inspired by the brand’s heritage and showcases its key looks of the season. The main spot features reimagined classics from the collection.
The exercise is being run across the marque’s digital and social media platforms and on television and cinema screens countrywide. The group worked with Select World’s CCO, Hans Dorsinville, to rejuvenate the brand and bring the new marketing campaign to life.
“The feeling evoked from this campaign reinforces what our fans love about the brand—endless bursts of colour and artful simplicity. When developing the concept, we aimed to capture moments of joy to bring to life the idea,” said Lindsay Cook, VP of Marketing and Communications at Joe Fresh.