Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle.
Jaguar is teaming up with Jonathan Scott from Property Brothers. For the Christmas-themed collaboration, the host for the famed HGTV programme has unwrapped a mobile holiday window featuring the brand’s E-PACE sport utility vehicle using a celestial backdrop.
The display will travel throughout the most festive shopping areas of New York City for all to enjoy until 23 December. Designed by Scott, the interior and exterior of the bus drawing draws inspiration from seasonal traditions to deliver the first such installation on wheels.
The showcase is brought to life through a yuletide scene complete with Christmas trees, ornaments, fairy lights, holiday garlands, wreaths, and gifts. Outside, the unit unveils a custom tartan wrap reminiscent of the ribbons around the presents from his childhood.
The window is dressed in a white bow and gift tag that reads—From: Jonathan Scott, To: Jaguar. As part of its #UnwrapAJaguar campaign, the automake will run a sweepstakes online until 2 January. A lucky winner will walk away with a brand-new 2019 E-PACE SE1.
“New York City during the holidays is magical. People come see the lights, the tree, and remarkable window displays. We are excited to partner with Jonathan Scott to bring our own to life,” said Kim McCullough, VP of Marketing for Jaguar Land Rover North America.
Jaguar has also forged an alliance with Pinterest. From 12 December to 2 January, users can digitally unwrap Pins starring said model. Fans will also enjoy a 360-degree view of the holiday window and explore interactive hotspots to uncover additional vehicle features.
“In partnership with Jaguar, we developed the creative direction, content, and production execution for this design-led project. From the teasers to the activation content with Jonathan Scott and post-event campaign, every aspect created was tailored to specific social channels as unique and customised touchpoints,” said Quynh Mai, Founder of Moving Image & Content.
“What’s special about this project is that we were able to capture the spirit of giving, highlight the first mobile holiday window display featuring the E-PACE, and translate the innovative NYC campaign to the entire country through digital storytelling.”