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Gucci, the esteemed Florence-born fashion house under the ownership of Kering, will return to its city of origin to unveil the Cruise 2026 collection. The presentation will occur within the brand’s historic archive at Palazzo Settimanni, located on Via delle Caldaie.
Stefano Cantino, CEO of Gucci, emphasised that the brand’s return to Florence, specifically to Palazzo Settimanni, serves as both an homage and a declaration of purpose. He described the archive as a repository of Gucci’s heritage and a dynamic environment where the house’s identity continues to evolve through reinterpretation. By presenting the Cruise 2026 collection in this historic space, Gucci reaffirms its deep cultural and artisanal foundations while ambitiously shaping its future.
Located in Florence’s Oltrarno district, Palazzo Settimanni has been part of Gucci’s heritage since 1953. Throughout the decades, it has accommodated ateliers, workshops, and showrooms. In 2021, the historic site was transformed into the Gucci Archive, carefully restored to highlight its architectural depth while safeguarding the maison’s most iconic designs.
Florence’s mayor, Sara Funaro, highlighted the significance of hosting Gucci’s Cruise collection show, expressing pride in welcoming the event to the city where the brand was founded. She emphasised that Palazzo Settimanni, nestled in the charming and distinctive Oltrarno district, stands as the ideal setting to narrate Gucci’s storied legacy through its historic archive.
A place rich in history and significance, set in the heart of Florence, where the city’s artisanal heritage is most profoundly ingrained. This strong identity remains a cornerstone we are dedicated to preserving. Despite Gucci’s global success, its bond with Florence has always endured, remaining as deep and unbroken as ever.
This marks a homecoming for a brand that, in essence, has never truly departed, a brand that has continuously nurtured its heritage while reinforcing its deep connection to the region. Beyond its influential production hubs, Gucci has left an indelible mark on the city through iconic locations that have enriched Florence’s streetscape.
This event underscores Florence’s vital role in the fashion industry, strengthened by renowned maisons like Gucci. As a key sector of the local economy, fashion is navigating a challenging period, yet it remains rich in expertise and well-equipped to meet present and future demands.
Alongside the Cruise 2026 show, Gucci will reinforce its dedication to Florence by supporting the Estate Fiorentina 2026 cultural initiative and the revitalisation of Parco delle Cascine.
As Gucci’s Cruise 2026 unfolds within the storied halls of Palazzo Settimanni, the brand’s unwavering connection to Florence becomes more than a tribute, it becomes a statement of intent. This showcase is not merely a reflection of history but a testament to evolution, where heritage and innovation converge to shape the future of luxury fashion.
With its roots firmly planted and its vision stretching beyond borders, Gucci continues to honour the artisanal craftsmanship and cultural richness that define its identity. By presenting this collection in the heart of its archive, the maison reaffirms its commitment to artistry, tradition, and pioneering design, carrying Florence’s legacy onto the global stage.
As the night draws to a close, the echoes of creativity remain within the walls of Palazzo Settimanni and in the spirit of Gucci itself. The Cruise 2026 show bridges past and future, ensuring that the brand’s story, much like its designs, is ever-evolving yet timeless.
