ELLE promotes women’s empowerment in the US and UK with its latest partnership with BossBabe
2020 marks the 75th anniversary of the brand ELLE. This milestone continues to honour its legacy of empowering women to live life to the fullest and bring their daily (r)evolutions. ELLE is thrilled to announce its powerful partnership with BossBabe, a digital platform providing inspiration and resources for ambitious women.
They will transcribe stories of women and collaborate on a high impact campaign to promote women’s empowerment in the US and UK. This will launch a contest where female entrepreneurs can pitch business ideas to a panel of accomplished businesswomen. An exclusive limited collection with Kohl’s endorsed by BossBabe will be available for purchase in October 2020 for all.
Since launching, BossBabe has featured in Forbes, Inc., Fast Company, Business Insider and more, whilst commanding an impressive 2.3 M following. ELLE and BossBabe’s collective reach will invite supporters, host podcasts, launch the international contest to reward the best entrepreneurial initiatives, and more.
ELLE is confident that female support and empowerment is timeless and everlasting. “For 75 years, beyond fashion and beauty, the ELLE brand has accompanied women in their daily (r)evolutions,” says Anne Billaz, CEO of Lagardère Active Enterprise (a non-media ELLE brand business). “The collaboration with BossBabe was apparent: it properly embodies this special 75th.”
Co-founder of BossBabe, Natalie Elizabeth Ellis defines what being a BossBabe means to her: “It means being unapologetic in the pursuit of creating your version of success.” Partnering with ELLE is perfect, as both strongly believe in female empowerment. “We’re excited and honoured to be working with ELLE, a champion of women empowerment.”
Pitch Your Biz, the nationwide contest, is for female entrepreneurs who just started their business. The winner will win US$15k/£11.9k and a home office make-over; top ten contestants will receive ELLE education classes of choice for up to 140 hours, worth up to US$1.2k/£953 and BossBabe business programmes. Contestants can submit their video entry at their website during the contest entry period: 1 June to 30 June. The winner is announced in October at the virtual event. Contestants must be over 18 and reside in the US.
ELLE, BossBabe and female entrepreneurs like Rebecca Minkoff, Babba Rivera, Janice Bryant Howroyd, Beatrice Dixon, Natalie Ellis, and Danielle Canty are here to support the success of the female community.