World Branding Forum

Read Time:1 Minute, 40 Second

Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its...

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Campaigns Featured News

ELLE partners BossBabe on a high impact campaign for women

Olivia Pearce

June 3, 2020

ELLE promotes women's empowerment in the US and UK with its latest partnership with BossBabe 2020 marks the 75th anniversary of the brand ELLE. This...

Read Time:1 Minute, 24 Second

Branding Featured News

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

Read Time:1 Minute, 11 Second

Advertising Featured News

TBWA Elevates Niemcewicz to MD for Engage

Joshua Hughes

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

Read Time:2 Minute, 12 Second

Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...