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Founder of Draper James, Reese Witherspoon

Draper James Sells Majority Shares to Consortium Brand Partners

Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends...
ELLE partners BossBabe on a high impact campaign for women

ELLE partners BossBabe on a high impact campaign for women

ELLE promotes women's empowerment in the US and UK with its latest partnership with BossBabe 2020 marks the 75th anniversary of the brand ELLE. This...
Kohls REED Krakoff

Kohl’s Partners with Reed Krakoff for Premium Debut

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...
Engage Lauren TBWA

TBWA Elevates Niemcewicz to MD for Engage

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...
Kohls Oscars

Kohl’s Heads to the Oscars with #AllTheGoodStuff

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...


New Balance 990v4

Joe Freshgoods’ Reveals ‘Belly’ Inspired New Balance 990v4 Collection

Joe Freshgoods has collaborated again with New Balance UK to unveil a new collection centered on the iconic New Balance 990v4 sneakers. The forthcoming...
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