The Color-Block Collection is the First of Two Celebrity Product Collaborations for Crocs
Crocs, a global footwear brand for women, men and children, today announced the worldwide debut of its Drew Barrymore ♥ Crocs Color-Block Collection.
The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand’s “Come As You Are” campaign.
Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, Color-Block links the bold look that consumers love about the brand with design touches that speak to Barrymore’s personality and style.
“When it came to designing my first ever footwear collection with the brand, I was inspired by love, positivity and the little quirk—or quirks, in my case—that makes each of us unique. Working together on these Drew Barrymore ♥ Crocs styles was a genuine labour of love and I’m excited to share a piece of my one-of-a-kindness with the world,” said Barrymore, the Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother.
The brand will welcome Barrymore back as one of three ambassadors for the evolution of its “Come As You Are” campaign in 2018.
Anchored in optimism, versatility and comfort, “Come As You Are” celebrates uniqueness and individuality, and, most importantly, what it means for everyone to be comfortable in their own shoes.
“Drew is unapologetically optimistic and delightfully positive, and we think those traits, which are also central to our brand philosophy, shine throughout the Drew Barrymore ♥ Crocs Color-Block Collection. These styles do a great job capturing Drew’s spirit while offering our consumers a fresh, stylish take on several of our iconic silhouettes for women and children,” said Michelle Poole, Crocs Senior Vice President of Global Product and Marketing.
A second Drew Barrymore ♥ Crocs Collection will launch globally in May 2018 and will feature exclusive graphics and embellishments on Classic Clogs, Crocband Clogs and Sloane Slides, as well as Isabella Sandals and Flips.