Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity.
Plus size apparel group, Lane Bryant, and intimate apparel line, Cacique, have rolled out a video with the purpose to collaboratively celebrate their body positivity and self-love ethos. The spot aims to inspire women to embrace their inherent beauty and inclusivity.
With the conviction that women are more than entertainment and that fantasies have no size, both brands broke away from Victoria’s Secret eighteen years ago. The spot reinforces said commitment and realistically portrays women and every shape in their campaigns.
Set on sending a message of acceptance and elevation to those who feel underrepresented, with the brand imagery to back thee movement, the short captures the goal of Cacique and Lane Bryant to serve as a formidable force of femininity, to represent all shapes and sizes.
For the initiative, the fashion houses are encouraging followers to join the conversation on social media and help drive the narrative. All women are welcome to share beauty photos of themselves across their own channels using #WeAreAllTheFantasy – and invite friends.
“If we can show just one woman that she is beautiful and worthy as she is, not only with inclusive marketing, but with beautifully designed intimates that fit her impeccably, we have done our job as a brand,” said Marcy Schaffir, EVP and GMM for Cacique Intimates.