Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month.
Bobbi Brown Cosmetics has partnered with three influencers to amplify its message of female empowerment and individual elegance. Titled Confident Beauty, the ad campaign stars actresses, Yara Shahidi and Elizabeth Olsen, and Chinese television personality, NiNi.
The latest to join the brand’s elite lineup of global ambassadors, the spokeswomen will take the narrative further by revealing their beauty truths and sharing the principles which guide their lives. The first iteration of the alliance kicks off this month with a worldwide release.
Bobbi Brown Cosmetics has timed its launch of The Pretty Powerful Fund to coincide with the celebration of International Women’s Day tomorrow. The marque will donate $400,000 to four charities that support women and girls which the three ambassadors have chosen.
The exercise will hero two Bobbi Brown Cosmetics products: Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. The former boasts an expanded global lineup of twelve new shades. For more on the above, fans can visit the campaign website.
“Staying true to the core essence of our brand, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer: confident, individually beautiful, and successful on their terms,” said Sandra Main, President of Bobbi Brown Cosmetics.