British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail.
UK body care brand, Baylis & Harding, has expanded its business in the United States via a collaboration with American retailer, Walgreens. Known for its home fragrances and bath products, it will debut a 21-piece gift collection at over 7,700 stores nationwide and online.
The collection will be available in three scents namely Sweet Mandarin & Grapefruit; Jojoba, Silk & Almond Oil; and Prosecco Fizz. Created for families, the sets range from bath fizzers to foot care essentials. The production process excluded any animal testing and parabens.
To support the premiere, Baylis & Harding will leverage television advertising. Scheduled to air on 19 November, the short coincides with ABC’s Dancing with the Stars Season Finale. The commercial features the brand’s ambassador—English model and actress, Kelly Brook.
“Our brand is about affordable luxury and beautifully made products. We’re not just selling soaps and sprays, but generosity bottled. It’s something we feel is important in our alliance with Walgreens ,” said Grant, Vice President of Global Development for Baylis & Harding.