AHF launches 2017 outdoor billboard campaign to call attention to the millions of people still affected by HIV/AIDS around the globe today
In anticipation of World AIDS Day on 1 December, AIDS Healthcare Foundation (AHF) has launched a new billboard outdoor advertising to call attention to the millions of people still affected by HIV/AIDS around the globe today. Inspired by vintage fuel pump counters, the billboards draw attention to staggering statistics from UNAIDS on the global HIV/AIDS epidemic, including “1,000,000 AIDS Deaths in 2016”; “1,800,000 New HIV Cases in 2016” and “20,000,000 Untreated HIV Cases in 2016.” The final number on each billboard appears to be rolling, a visual allusion to the fact that the numbers of individuals directly affected by HIV/AIDS continue to increase.
“Each year as we commemorate World AIDS Day, we like to stop and access the progress that has been made in the fight against HIV/AIDS around the world and identify those areas where our efforts still need to be refocused and intensified. As AHF celebrates its 30th anniversary this year and the milestone of having over 820,000 patients in our care across the globe, we are encouraged that millions of lives have been saved through targeted prevention efforts, testing and breakthrough medical treatments. However, the prescription drugs required to treat HIV/AIDS and many other chronic diseases remain out of reach for many governments, insurers and individuals due to Big Pharma’s endless pursuit of profits at the expense of people in need. This unconscionable price gouging must be stopped. These billboards are meant to be a stark reminder that real lives are at stake in our challenge to win the decades-long fight against this global epidemic,” said AHF President, Michael Weinstein.
As the largest global provider of HIV medical care today, AHF will debut a new billboard closer to World AIDS Day with the number of people living with HIV/AIDS the organisation now has in care worldwide.
