Burger King launched an initiative via Instagram to encourage customers to get creative using the shapes formed by the coverage area
During the period of mandatory quarantine, Burger King, a winner of the World Branding Awards, and its creative agency, Garabato MullenLowe, found a different and original way to highlight their delivery coverage area amongst customers.
The strict health and security measures imposed by the Paraguayan government during the Covid-19 pandemic forced the fast-food brand to limit its services to their Delivery and AutoKing. This led to many customers getting food delivered to their home so they could have their hamburger fix safely in quarantine.
In order to ensure an excellent purchasing experience, avoid failed delivery orders and to communicate the delivery coverage areas, Burger King, together with their creative agency, Garabato MullenLowe, launched an initiative via Instagram inviting customers to get creative using the shapes formed by the coverage area. The best creations were awarded with free menus that were delivered to the winners’ homes.
Through this activity, consumers not only got to know the coverage areas for each Burger King shop, but they also had fun creating art without leaving their homes, showing that with a pinch of creativity, even the most basic piece of information can be fun and have flavour.