Thomas Ng, Author at World Branding Forum

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"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Industry News

Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign

Thomas Ng

July 30, 2015

Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years...

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India’s Largest Multiplex Chain, PVR Cinemas, to Install Dolby Atmos in 50 Screens

Thomas Ng

July 29, 2015July 30, 2015

When completed, it will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India PVR Ltd., the largest multiplex...

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Industry News Technology

Unilever China Forms Strategic Partnership With Alibaba Group to Enhance Consumer Reach Across China

Thomas Ng

July 20, 2015

The collaboration includes Alibaba’s Blue Star programme, which will help protect Unilever’s brand and combat counterfeit goods to protect consumers Alibaba Group and Unilever China...

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Groupon Moves into Food Ordering and Delivery Business via Acquisition of OrderUp

Thomas Ng

July 17, 2015

Brand expands current local food and drink business into new high growth category Groupon has acquired OrderUp, an on-demand online and mobile food ordering and...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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News Technology

52 Percent of all Smartphone Shoppers in the U.S. Use iOS 8

Thomas Ng

July 14, 2015

Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Campaigns Featured Social Media

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Thomas Ng

July 13, 2015July 13, 2015

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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How Brands Are Reaching Out To Commuters During the London Tube Strike

Thomas Ng

July 9, 2015

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

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Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...