Olivia Pearce, Author at World Branding Forum

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Health Mart, the largest independent pharmacy network in the US with more than 3,600 locally owned community pharmacies across all 50 states, has launched a...

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Advertising Branding Campaigns Featured News

Calvin Klein Features Justin Bieber And Lara Stone In Global Spring Campaign

Olivia Pearce

January 7, 2015July 4, 2023

Calvin Klein today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015...

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Branding Featured News Public Relations Videos

Edeka Surprises Shoppers by Playing “Jingle Bells” On Cash Registers

Olivia Pearce

December 15, 2014July 4, 2023

A Christmas video by Edeka, the largest German supermarket brand, surprises and delights Christmas shoppers. With 13 hidden cameras and 9 cashiers, shoppers were treated...

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Branding Marketing News Public Relations Videos

Air Canada Surprises Expats With Free Flights Home for Christmas

Olivia Pearce

December 4, 2014July 4, 2023

Yesterday, Air Canada posted a Christmas video, which has received over 240,000 views in just a day. The airline brand said, "This holiday season, Air...

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Advertising Branding Campaigns Featured News

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Olivia Pearce

December 3, 2014July 4, 2023

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

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Branding Design Featured Industry News

Colgate-Palmolive Gets New Global Typeface

Olivia Pearce

November 24, 2014July 4, 2023

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which tens...

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Branding Featured News

DHL Rebrands DHL Global Mail in the Americas

Olivia Pearce

November 14, 2014July 4, 2023

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses...

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Branding Campaigns Featured News Videos

RB UK Launches New Employer Branding Video

Olivia Pearce

November 3, 2014July 4, 2023

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...

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Industry News Press Release

Brands from 25 Countries Honoured at the 2014 World Branding Awards

Olivia Pearce

October 29, 2014July 4, 2023

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in London...

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Branding Campaigns Marketing News

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates Collection

Olivia Pearce

October 19, 2014July 4, 2023

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

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Branding Featured Marketing News

Radisson Red Launches in Asia Pacific With First Hotel in China

Olivia Pearce

October 15, 2014July 4, 2023

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...