Olivia Pearce, Author at World Branding Forum

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Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...

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Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

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Advertising Branding Campaigns Featured Marketing News

Visit Orlando Unveils New Brand Creative; Announces Global Search For Stories

Olivia Pearce

June 2, 2015July 4, 2023

Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Advertising Branding Campaigns News

P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

Olivia Pearce

May 22, 2015July 4, 2023

Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...

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Branding Campaigns Featured Marketing News

Wyndham Hotel Group Unveils Multi-Million Dollar Campaign to Launch New Loyalty Programme

Olivia Pearce

May 12, 2015July 4, 2023

Hospitality Powerhouse Casts Kristofer Hivju of “Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards Wyzard’ Wyndham Hotel Group, the world’s largest hotel company,...

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Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Branding Campaigns Featured Marketing News Public Relations

Canada Water Tube Station to be Rebranded Buxton Water for the London Marathon

Olivia Pearce

April 24, 2015July 4, 2023

TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Advertising Branding Campaigns Featured Industry News Public Relations

FrieslandCampina Asia Wins Gold Stevie Award In 2015 Asia-Pacific Stevie Awards

Olivia Pearce

April 24, 2015July 4, 2023

Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme FrieslandCampina, one of the world's top five dairy companies, was named the winner of the...

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Advertising Branding Campaigns Featured Marketing News

Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

Olivia Pearce

April 16, 2015July 4, 2023

Dove's new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...