Olivia Pearce, Author at World Branding Forum

Read Time:2 Minute, 1 Second

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

Read Time:2 Minute, 29 Second

Advertising Branding Campaigns Featured News Videos

Renaissance and Marriott Turn Up Service with Business Unusual

Olivia Pearce

October 13, 2015October 13, 2015

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...

Read Time:1 Minute, 24 Second

Branding Featured News Technology

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Olivia Pearce

October 12, 2015March 22, 2016

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

Read Time:1 Minute, 39 Second

Branding Featured News

Hilton Takes Expansion Tour to London’s Bankside

Olivia Pearce

October 9, 2015October 9, 2015

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

Read Time:2 Minute, 33 Second

Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

Read Time:1 Minute, 50 Second

Branding Campaigns Featured News

CDW Launches Mission to Rescue Trapped Charles Barkley

Olivia Pearce

October 7, 2015October 7, 2015

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

Read Time:1 Minute, 38 Second

Branding Featured Marketing News

The Boston Celtics and Putnam Investments Play Ball

Olivia Pearce

October 6, 2015October 7, 2015

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

Read Time:1 Minute, 36 Second

Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

Read Time:1 Minute, 25 Second

Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

Read Time:1 Minute, 14 Second

Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

Read Time:1 Minute, 26 Second

Branding News

Ralph Lauren Hands Reins to Stefan Larson

Olivia Pearce

September 30, 2015September 30, 2015

After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Kate Hudson Puts the Sweet in BitterSweet by Campari

Olivia Pearce

September 29, 2015September 29, 2015

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...