Olivia Pearce, Author at World Branding Forum

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Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

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Branding Featured News

Lincoln Drives Brand with Fellow Barber Partnership

Olivia Pearce

April 1, 2016April 1, 2016

The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more The Lincoln Motor Company has inked an exclusive...

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Branding Featured News

British Airways Takes Summer to Spain from London City

Olivia Pearce

March 31, 2016

The new flights to the heart of Spain’s Costa Blanca will operate four times a week for 10 weeks from the end of June 2016...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Branding Campaigns Featured News Videos

Jeep Ushers In 75th Anniversary with #myjeepstory

Olivia Pearce

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

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Branding Featured News

United Airlines Offers Waivers in Aid of Brussels Bombings

Olivia Pearce

March 24, 2016March 24, 2016

Travellers can adjust existing itineraries for arrival in or departure from Amsterdam, Dusseldorf, Frankfurt, London, Paris or Luxembourg In aid of the Brussels Zaventem International Airport...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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Branding Featured News

Former Intel Chairman and CEO Grove Dies at 79

Olivia Pearce

March 22, 2016March 22, 2016

Present at the company’s founding in 1968, the technology veteran and business maestro was named President in 1979 and CEO in 1987 Intel has released...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Branding Featured News

Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

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Branding News Public Relations

Weber Shandwick Lands Columbia University Partnership

Olivia Pearce

March 17, 2016March 17, 2016

The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges Weber Shandwick has joined the Affiliates Program at Columbia University's Data Science...

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Branding Featured News

The Ritz-Carlton Travels to the Shores of Bermuda

Olivia Pearce

March 16, 2016March 16, 2016

The Ritz-Carlton Reserve resort will operate under a management agreement with George's Bay Hotel and George's Bay Residences Premier hospitality giant, The Ritz-Carlton, has set in motion...