Olivia Pearce, Author at World Branding Forum

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The new Buchanan’s push aims to empower a new generation of Latinos with the belief that their cultural pride is the key to greatness. Luxury...

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Branding Campaigns Featured News Videos

Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Branding Featured News

W Amsterdam Takes City Luxury to the Bank

Olivia Pearce

October 6, 2016October 6, 2016

The Bank, under W Amsterdam, dates back to 1908 to embrace a re-imagined design which retains key original features from its past. W Hotels has...

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Branding Featured News

KLM Pops Up in San Fran for Traveller Appeal

Olivia Pearce

October 5, 2016October 5, 2016

KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation. KLM has launched...

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Branding Featured News

Starwood Unveils Hotel Colonnade in Coral Gables

Olivia Pearce

October 4, 2016October 4, 2016

The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...

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Branding Featured News

British Airways to Serve Marks & Spencer Meal Deals

Olivia Pearce

October 3, 2016October 3, 2016

British Airways is upgrading its menu to Marks & Spencer’s Food on the Move range to meet the needs of passengers on short-haul flights. British Airways...

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Branding Featured News

Coca-Cola West Meets East with Japanese Integration

Olivia Pearce

September 30, 2016September 30, 2016

Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Branding Featured News

British Airways Puts the Isle of Man on the Map

Olivia Pearce

September 26, 2016September 26, 2016

British Airways partnered with 3FM Radio for a treasure hunt promoting its return flights between the Isle of Man and London City Airport. British Airways...