Mark Nathaniel, Author at World Branding Forum

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WPP – InMobi Group partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to...

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Advertising Featured Industry Marketing

MediaMonks wins Fanta South-East Asia account

Nathaniel Mark

September 10, 2019

MediaMonks to further develop and amplify Fanta presence in South-East Asia After a highly competitive pitch, S4 Capital-owned MediaMonks has now become the lead agency...

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Industry Marketing

Dentsu Aegis Network appoints Ashish Bhasin into top APAC role

Nathaniel Mark

September 6, 2019

Dentsu Aegis Network: Ashish will be based in Singapore and joins the Global Executive Team Dentsu Aegis Network (DAN) today announced the appointment of Ashish...

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Featured Marketing News

Hilton builds on its ‘Expect Better. Expect Hilton.’ success

Nathaniel Mark

September 5, 2019

Hilton builds on success of first celebrity-driven campaign, ‘Expect Better. Expect Hilton.' Hilton is following up on the success of its first-ever celebrity-focused campaign starring...

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Advertising Featured News

Amplifi and Spotify launch ‘The Audio Stack’ in Malaysia for more engaging audio

Nathaniel Mark

September 3, 2019

Amplifi Audio Stack Tool to give advertisers ability to deliver ads in real-time to registered Spotify users during key moments of their day Amplifi, the...

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Advertising Campaigns Featured News

American Express promises to be “right behind you” in latest campaign

Nathaniel Mark

August 30, 2019

American Express US Open ad brings out real emotions from real people In its latest campaign, which aired on Monday during the US Open this...

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Advertising Featured News

IKEA believes its 2020 catalogue can change your life

Nathaniel Mark

August 28, 2019September 25, 2019

IKEA and Memac Ogilvy pitch new 2020 catalogue as a book that can solve any problem in the world In a new, humourous ad released...

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Campaigns Featured News

Knorr Celebrates Mothers in New “Love is Mom’s Cooking” Campaign

Nathaniel Mark

August 22, 2019August 22, 2019

Knorr campaign showcases how meals made with love can change everything Knorr and MIKADO International have brought that feeling to life in a series of...

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Advertising Industry

WPP to Launch Two Co-Location Campuses in India

Nathaniel Mark

August 21, 2019

As part of its global growth strategy, WPP will invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people...

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Campaigns Featured Marketing News

SodaStream Launches New “Tori” Machine with Tori Spelling

Nathaniel Mark

August 7, 2019August 7, 2019

SodaStream encourages consumers to leave single-use plastics waste in the past The nineties are back in full swing, and whilst it was a wonderful decade...

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Featured Marketing News

Chatime Initiates 3D Instagrammable Attraction in Kanto Stores

Nathaniel Mark

July 29, 2019July 29, 2019

Chatime roasted milk tea conquered Japanese taste buds as bubble tea Taiwan F&B group La Kaffa International Co has entered its 15th year and been...

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Featured Marketing News

Starbucks-Uber Eats Partnership Set for Early 2020 in the US

Nathaniel Mark

July 25, 2019

Starbucks continues expansion in partnership with Uber Eats to address US$24 billion/£19.2 billion US online food delivery category Starbucks Coffee Company announced plans to make...