Maheen Fatima, Author at World Branding Forum

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Hearthsong, a toy brand established in 1983, has undertaken a strategic rebranding initiative. With Pearlfisher, Hearthsong aimed to resonate with millennial adults and the younger...

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Blurr Bureau’s Contemporary Twist on Toaster Pastries Unveiled for Flings

Maheen Fatima

December 17, 2023

A creative agency, Blurr Bureau, has collaborated with the new brand Flings, specifying the classic toaster pastry for a more health-conscious market. Flings, inspired by...

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Pantone Unveils ‘Peach Fuzz’ as the 2024 Color of the Year

Maheen Fatima

December 16, 2023

During Miami Art Week, the Pantone Color Institute revealed "Peach Fuzz" as the 2024 Color of the Year. This selection is designated as PANTONE 13-1023...

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Louis Vuitton Launches Exclusive Online LV Trainers Sneaker

Maheen Fatima

December 14, 2023December 17, 2023

Breaking fashion frontiers, Louis Vuitton has launched an exclusive online drop of their latest iteration of the iconic LV Trainers Sneaker. It admires the indelible...

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SELETTI and JORDANLUCA Unveil Eclectic Rave-Inspired Tea Set

Maheen Fatima

December 13, 2023

Fashion provocateurs Jordan Bowen and Luca Marchetto are known for their edgy collaborations. This time, they have taken inspiration from the 90s rave scene and,...

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Elmer’s CheeWees and Juvenile Unite for the Ultimate NOLA Snack Collab!

Maheen Fatima

December 12, 2023

Elmer’s CheeWees, an iconic NOLA snack originating from New Orleans since 1946, has recently teamed up with Juvenile. The renowned hip-hop artist from Cash Money...

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White Claw Launches Non-Alcoholic Seltzer Line

Maheen Fatima

December 11, 2023

White Claw, a prominent player in the hard seltzer market, has recently unveiled a groundbreaking addition to its lineup: the White Claw 0% Alcohol. This...

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1993 Bugatti EB110 Super Sport Prototype Set to Headline RM Sotheby’s Auction

Maheen Fatima

December 10, 2023

RM Sotheby’s is fortifying to auction an exceedingly rare 1993 Bugatti EB110 Super Sport prototype. This automotive rarity is poised to fetch a stumbling $3,400,000...

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Myth Unites Master in New Roger Dubuis Knights of the Round Table Watch

Maheen Fatima

December 9, 2023

Roger Dubuis has revealed a new renewal of its Knights of the Round Table watch. It is limited to just 28 pieces and designed from...

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Anthony Edwards Debuts His First Adidas AE 1 Iconic Sneaker

Maheen Fatima

December 8, 2023

While setting a new hype, this German sportswear manufacturer, Adidas, disrupts the basketball sneaker landscape by unveiling its iconic Adidas AE 1 sneaker. Excitingly, this...

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Preview the Spectacle Weeknd x Fortnite Trailer

Maheen Fatima

December 8, 2023

This year, the Fortnite trailer for "Festival," unveils a music-centric experience within the game featuring headliner The Weeknd. Harmonix, known for Rock Band, developed this...

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Canada Goose x BAPE Release ABC CAMO Collection for BAPE’s 30th Anniversary

Maheen Fatima

December 6, 2023

Canada Goose and BAPE collaborate on the exclusive ABC CAMO collection to celebrate BAPE's 30th anniversary. Toronto-based outerwear giant Canada Goose has again collaborated with...