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A creative agency, Blurr Bureau, has collaborated with the new brand Flings, specifying the classic toaster pastry for a more health-conscious market.
Flings, inspired by the childhood nostalgia of quick and flavorful snacks, has aimed to cater to adults. Quite obviously, Italian pastries are for those seeking nutritional quality and also for younger audiences who crave simplicity, similar to pre-internet times.
Blurr Bureau’s founder and creative director, Jessica Dimcevski, shared insights revealing Gen Z’s yearning for an era before the internet. Despite not experiencing the ’80s firsthand, this generation identifies with its perceived simplicity. Especially in food choices and shopping experiences, seeking a less complicated time.
Flings integrates an ”80s-inspired aesthetic into its brand identity to leverage this sentiment. Moreover, it features a throwback color scheme and a whimsical logo. As a consequence, it signals a balance between nostalgia and modern nutritional values on its color wow packaging.
The brand’s name, “Flings,” reflects the snack’s portable and convenient nature, drawing a playful association with short. Furthermore, Jessica emphasized the brand’s intention to convey a flirty, fun persona. Primarily, it is to avoid crass undertones.
Can Flings Revolutionize Toaster Pastries for Health-Conscious Consumers?
Flings are the brainchild of two food entrepreneurs, Dino Vassiliou and Benjamin Outmezguine. Both took the much-loved toaster pastry snack and transformed it into a healthier, more natural adult treat. In addition, the Fling toaster comes in 3 flavors, is keto-friendly, gluten-free, and contains zero artificial colors.
Blurr Bureau precisely designed Flings’ image, skillfully blending its extant nutritional enhancements with an authentic nostalgic appeal. Excitingly, the toaster pastries boast high protein, low-carb attributes. This way, frozen pastries appeal to adults while incorporating subtle double entendres.
The brand strategy is based on an ’80s-inspired aesthetic and a nuanced tone. Hence, Flings targets a demographic seeking a nostalgic yet health-conscious snacking experience.
The collaboration between Blurr Bureau and Flings spotlights a strategic approach to reviving a beloved childhood treat for a market. Mainly, the toaster craves simplicity and nutritional value, echoing a generation nostalgic for a simpler time.
Get your hands on Fling’s toaster pastries for a nostalgic yet healthier snack! Buy them now at BlurrBureau.com for great prices.
