Joshua Hughes, Author at World Branding Forum

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Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...

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Design News

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Joshua Hughes

July 6, 2015July 6, 2015

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good Health...

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Branding Featured News

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

Joshua Hughes

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

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Featured Industry News Videos

Y&R Cannes Lions Glory; Won 89 Lions Across More Offices Than Any Other Global Network

Joshua Hughes

July 2, 2015July 2, 2015

Achieves Its Best Performance Ever; Y&R Takes Home the Grand Prix in Media, a First for Turkey Y&R closed out the Cannes Lions Festival of...

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Advertising Campaigns Featured News Social Media

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Joshua Hughes

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

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Campaigns Featured News Videos

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

Joshua Hughes

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

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Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

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Advertising Featured News Videos

Ogilvy & Mather Wins Network of the Year at Cannes for Fourth Year Running

Joshua Hughes

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Branding Campaigns News

Allied World Asia-Pacific Launches Regional Brand Campaign: “Insurance. Straight Up.”

Joshua Hughes

June 25, 2015June 25, 2015

Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance....

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Industry News Social Media

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Joshua Hughes

June 24, 2015June 30, 2015

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

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Advertising Featured News Public Relations

Third Day of Cannes Lions Brings Further Awards and Forward-Thinking

Joshua Hughes

June 24, 2015June 24, 2015

Results from a further five Cannes Lions entry sections were revealed at the second of the week’s awards ceremonies, bringing to an end another day...