Joshua Hughes, Author at World Branding Forum

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In the spot, Stephen Curry is seen telling two boys wearing the latest Under Armour gear from Kids Foot Locker they look just like the...

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Miller High Life Kicks Back to Go Forward

Joshua Hughes

December 8, 2015December 8, 2015

It is ushering in the holidays via three vintage television spots to resurrect the popularity of its famed ‘High Life Man’ ad push Alcohol heavyweight,...

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DDB Bags 57 and Network of the Year at Eurobest

Joshua Hughes

December 7, 2015December 7, 2015

The win marks the sixth time in seven years that the brand has taken home the title. Adam&eveDDB secured the title of Agency of the...

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LeBron James Slam-dunks Kia Push with Brutal Honesty

Joshua Hughes

December 4, 2015December 4, 2015

The multi-platform push runs throughout the remainder of basketball season to include television, digital, and social media elements Kia has launched a new advertising campaign...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Lindeman’s Serves Chivalry with Gentleman’s Collection

Joshua Hughes

December 2, 2015December 2, 2015

Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

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Skyy Vodka Paints the Town Blue in the Face

Joshua Hughes

December 1, 2015December 2, 2015

With ugly sweaters serving as a big pop culture trend and vodka being the top holiday spirit, both elements have been combined American alcohol heavyweight, Skyy...

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Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Design Featured Industry News

WAE Beefs Up Leadership with Executive Appointment

Joshua Hughes

November 27, 2015November 27, 2015

Moshe Braun will head up business development and work with CEO, Chris Averill, to meet the network’s plans for 2016 and beyond Global service design...

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China Eastern Flies First Class with Major UK Push

Joshua Hughes

November 26, 2015November 26, 2015

The initiative aims to showcase the airline’s daily direct flights from Heathrow to Shanghai as well as its business class offering Oriental airline company, China...

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Westin Hotels’ Better Vacation Days Get Even Better

Joshua Hughes

November 25, 2015November 25, 2015

The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days Westin Hotels & Resorts,...

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Torch Apparel Shines Light on Flux Premiere

Joshua Hughes

November 24, 2015November 24, 2015

The new release saw its debut via the crowd fund platform, Indiegogo, and is now being supported with a campaign surrounding its launch American road...